A: Client/ Studio Work B: Self-Initiated Work
Email: luchieh1208@gmail.com
Instagram: @888.lc
All Rights Reserved © 2024
A: Client/ Studio Work B: Self-Initiated Work
Email: luchieh1208@gmail.com
All Rights Reserved © 2024
2021
神豬在文化上最廣泛的意涵是神與人之間傳達的媒介，於⺠間禮俗中更是佔據一席之地的重要儀式，虔誠傳遞是文化的根本，儀式呈現是歲月的推進，然而時代日新月異伴隨社會價值的改變，信仰與價值的矛盾，導致文化逐漸沒落，正是我們想製作的契機。豬光乍現為臺灣神豬祭祀概念活動，在傳統精神與現代價值間取得平衡，將文化精華濃縮於供品組合包裝設計，以利青年族群了解”臺灣神豬祭祀文化”禮儀，作為文化永續發展與傳承的計畫。
包裝設計視覺面以”豬”形象為基礎，依祈願類分為四款：「愛情、智慧、健康、財富」，並將祭祀禮儀濃縮於包裝結構設計。外包裝除了提袋作用外亦可成為一 「豬型燈籠」 戲之，民間精神上更延續的祈福意涵獲得整年保佑之意。禮盒開啟以 「神豬彩棚」 立體結構作為供桌台，米和酒作為獻祭物品，並在祭祀後延續食用人民可從中獲得文化慰藉安定心靈，LED燈為祭壇燭火。整體以祭拜便利作為核心概念，祭祀結束後物品均能轉為日常使用。
The sacred pig culture has a history of thousand-years, carrying the blessing and respect of everyone. With the changes of the times, the young people are afraid of this culture due to the inhumane sacrificial methods in the past. Even if some temples are innovating sacrificial modes, their participation is still sluggish, which indirectly affects cultural inheritance.
The purpose of this project is to innovate the form of pig sacrifice to expand the young audience, to create a festival "PIGLINT" with modern value, and to analyze the pig god culture combined with the sacrificial ceremony concentrated in the experience of offering gift boxes.
The packaging of “Taiwan Pig God Sacrifice” offering box is designed to improve the understanding of domestic pig sacrificing culture and to work as a media to convey cultural sustainable development and inheritance.The visuals of packaging are derived from the pig image and its ceremony and are divided into four categories: love, wisdom, health, and wealth. The design condenses the sacrificial rituals into the structure of packaging. Other than as a carry bag, the piglet lantern also served as a joyful tool in the festival and can be taken home for family blessing throughout the year. Once open the gift box, a cultural display of "Pig Float " popped up as an offering table with the offerings of rice and wine that can serve as cooking ingredients to comfort the soul after the festival. The led altar candle can be constantly used afterward as well. It is the core design concept of convenient worship that most product parts can be turned into daily supplies.
The purpose of this project is to innovate the form of pig sacrifice to expand the young audience, to create a festival "PIGLINT" with modern value, and to analyze the pig god culture combined with the sacrificial ceremony concentrated in the experience of offering gift boxes.
The packaging of “Taiwan Pig God Sacrifice” offering box is designed to improve the understanding of domestic pig sacrificing culture and to work as a media to convey cultural sustainable development and inheritance.The visuals of packaging are derived from the pig image and its ceremony and are divided into four categories: love, wisdom, health, and wealth. The design condenses the sacrificial rituals into the structure of packaging. Other than as a carry bag, the piglet lantern also served as a joyful tool in the festival and can be taken home for family blessing throughout the year. Once open the gift box, a cultural display of "Pig Float " popped up as an offering table with the offerings of rice and wine that can serve as cooking ingredients to comfort the soul after the festival. The led altar candle can be constantly used afterward as well. It is the core design concept of convenient worship that most product parts can be turned into daily supplies.