Studio WorkHyphen WorksRUNNING ORDERMotion2022
RUNNING ORDER是一個全新的技術設計的運動品牌,定位於技術音樂和耐力運動的交匯點,能讓人們在模擬器上、舞池中以及身體所到之處達到極限挑戰。我們為跑步活動設計社群媒體視覺,以地圖的概念呈現出當下跑步的速度與情境,可系統性應用於未來的活動項目。
RUNNING ORDER is a new techno-designed sports brand positioned at the intersection of techno music and endurance sports, enabling extreme challenges on the simulator, on the dance floor, and everywhere the body goes. We created social media visuals for running events, using the concept of maps to present the speed and context of running in the moment, which can be systematically applied to future events.
Credits
Client: RUNNING ORDER
Studio: Hyphen Works
Creative Direction: Ran Jaden Cao
Art Direction: Ran Jaden Cao
Music: Ran Jaden Cao
Graphic Design: Chieh Lu
Motion Graphic: Chieh Lu
Edit: Chieh Lu